Marketing
Plan and manage campaigns, measure performance and understand which sources bring in the right enquiries.
LIT Marketing
Insolvency marketing backed by hands-on experience inside LIT firms.
We have worked within LIT firms, running the entire front end—from marketing and lead generation to managing the onboarding team and improving the journey through to e-filing.
Experience that matters
From first enquiry to e-filed client.
Over the past four years, our marketing campaigns have generated more than 14,500 consumer proposals in Canada.
We understand that generating an enquiry is only the beginning. We have hands-on experience running the front end within LIT firms, including managing marketing and onboarding teams, reviewing qualification and follow-up, and improving the processes that help turn enquiries into e-filed clients.
At A. Fisher & Associates, our founder helped reduce cost per client acquisition by 71%, while supporting the practice’s growth to the highest monthly e-filing figures in Ontario within three years of launch.
BEYOND LEAD GENERATION
More than a lead supplier.
We look at what happens after someone makes contact. By connecting campaign data with the work of your onboarding team, we help identify where enquiries are lost and where the client experience and cost per acquisition can improve.
Onboarding
Draw on experience managing onboarding teams to review follow-up, qualification, handoffs and the client journey.
Results
Track performance beyond the initial lead, including qualified enquiries, e-filings and cost per acquisition.
Thoughtful growth
Knowledge of the rules.
Respect for the client.
Marketing in insolvency calls for care, clarity and a strong relationship between the marketing team and the licensed trustee.
01 / ADVERTISING
Directive 33
Familiar with the OSB’s Directive No. 33 on trustee designation and advertising, including the need for clear, accurate and verifiable communications.
02 / OVERSIGHT
Trustee-led review
Campaigns are developed with the firm’s review and approval processes in mind. The Licensed Insolvency Trustee retains responsibility for their advertising and professional obligations.
Support for the whole journey
Better enquiries are only the beginning.
- Google, YouTube and Meta campaign management
- Landing pages and conversion optimization
- Tracking through qualification and e-filing
- Onboarding, CRM and follow-up consultancy
- Practical UX and software recommendations