Lloyds Banking Group
Worked within the social media department, managing Meta and X accounts for Lloyds Bank, Halifax and Bank of Scotland.
We combine senior marketing experience with hands-on campaign management, website optimization and customer journey consultancy.

We start by understanding your goals, your customers and the resources you have available.
Propel ROI was founded by Steve Allison, who brings more than a decade of marketing experience across the UK, Canada and the US. His background spans banking, insolvency, growing businesses and nonprofit organizations. He is an advisory board member at Hands in 4 Youth.
We use that experience to build and manage campaigns, improve websites and review what happens after an enquiry arrives. Throughout, we look at the data to understand what is working and where to make changes.
Over the past 18 months, we’ve worked closely with clients across a range of sectors in Canada and the UK, helping them grow their businesses sustainably.
Having built a solid foundation, Propel ROI is ready to grow and welcome new clients who are keen to propel their businesses forward.
You work directly with our founder, whether we’re discussing your strategy or working through the details of a campaign.
Connect with our founder on LinkedIn ↗Worked within the social media department, managing Meta and X accounts for Lloyds Bank, Halifax and Bank of Scotland.
Oversaw a £4 million marketing budget, helping Creditfix grow to become the UK’s largest personal insolvency services provider.
Our founder helped reduce cost per client acquisition by 71% and supported a growing practice that reached the highest monthly e-filing figures in Ontario within three years of launch.
We oversaw marketing for the New Jersey nonprofit, helping increase direct enrolment sign-ups for two consecutive years, including a 36% increase. Our founder also serves on its advisory board.