DATA-DRIVEN MARKETING

Paid advertising and marketing support, built around your business.

We manage Google, YouTube and Meta campaigns, maintain and improve websites, and advise in-house teams. Choose the support you need, and keep ownership of your advertising accounts.

Let’s talk growth ↗Discover what we do ↗

MARKETING PERFORMANCE

From enquiry to customer

↗

01 ATTRACT02 UNDERSTAND03 IMPROVE

FROM ENQUIRYTO OUTCOME ↗

ILLUSTRATIVE JOURNEY · NOT A PERFORMANCE FORECAST

THE WORK
IN NUMBERS ↗

14,500+

Consumer proposals generated through campaigns over the past four years in Canada

71%

Reduction in cost per client acquisition at A. Fisher & Associates

36%

Increase in direct enrolment for Hands in 4 Youth

10+

Years of marketing experience across the UK, Canada and US

HOW WE CAN HELP

Choose the support that works for your business.

Whether you need us to manage campaigns or advise your existing team, we’ll tailor our work to your goals and budget.

01 / CAMPAIGN MANAGEMENT

We manage your campaigns

We can manage your Google, YouTube and Meta advertising and support your website as a complete package, or focus on a single service such as Google Ads or Meta Ads.

02 / CONSULTANCY

We support your team

Already have an in-house team? We can provide strategic advice, review performance and help improve your campaigns, website and onboarding process.

03 / YOUR ACCOUNTS

You retain ownership

Your advertising accounts remain yours. We work within your accounts so your business keeps control of its campaigns and data.

Explore our services ↗

OUR APPROACH

We look beyond the click
to find what drives results.

We use data to understand which campaigns bring in enquiries, how those enquiries move through your business, and where there are opportunities to improve conversion and acquisition costs.

01 ATTRACT→02 UNDERSTAND→03 IMPROVE→04 GROW

01 / What we do

More than clicks.
Better outcomes.

We connect the dots between your advertising, website and customer journey, so your budget works harder at every stage.

01 / GET FOUND

Google & YouTube

Capture demand and tell a stronger story with focused, measurable campaigns.

Explore paid media ↗

02 / MAKE CONNECTIONS

Meta advertising

Reach the right audience across Facebook and Instagram with creative built to perform.

Explore Meta ads ↗

03 / IMPROVE THE JOURNEY

Websites & onboarding

Turn interest into action with a better website, clearer processes and smarter follow-up.

Explore consultancy ↗

Presentation on lead journey mapping at a Google Ads conference — At a recent Google Ads conference

FROM ENQUIRY TO CUSTOMER

Understand what happens after the click.

Good campaign decisions depend on more than lead volume. We look at the journey from first enquiry through qualification and onboarding, using the information available to improve conversion and acquisition costs.

How we can help ↗

HANDS IN 4 YOUTH ↗

ABOUT PROPEL ROI

Experienced support for businesses of every size.

We work with organizations of different sizes and budgets, from established financial institutions to growing businesses and nonprofits.

Propel ROI was founded by Steve Allison, whose experience includes Lloyds Banking Group, Creditfix and A. Fisher & Associates. Steve also serves on the advisory board of Hands in 4 Youth. We bring that experience to your campaigns and use the data to make practical improvements.

More about us ↗

03 / Industry experience

Insolvency marketing, with the details in mind.

Explore insolvency expertise ↗

Advertising informed by insolvency experience.

Deep experience in Canadian insolvency marketing, with practical knowledge of OSB requirements and Directive 33—and a focus on the journey from first enquiry to completed file.